HOHNER HARMONICAS

“The blues” are universal. There’s always going to be problems in life,

and while a harmonica will not magically solve them, it’ll help you get

through it, and you'll even get a song out of it.

POSTERS

TV SPOT

INTERACTIVE BUS SHELTER AD

When a person sits on the chair, the digital poster will appear with a speaker playing a tune on the harmonica up until the bus arrives.

GUERILLA CROSSWALK AD

Takeover of Beale Street (Home of the Blues) “zebra crossing” to create an interactive harmonica, leading to a Hohner Pop Up Store. This connects to how Hohner helps you move on (literally, with a sidewalk, and

metaphorically with a harmonica).

BANNER AD

An interactive banner ad "plays away" the negative headlines to create a more positive message, using anagrams.